Now showing items 1-2 of 2
The decision making of organic and conventional agricultural producers
(Lincoln University. Agribusiness and Economics Research Unit., 1996-06)
The main objective of this research was to describe and understand the decision making of organic and conventional farmers so that we could understand why, or why not, they grew organic products. Organic production was ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...