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Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?
The primary aim of this research was to identify the wine consumption behaviour of Generation Y in New Zealand, to explore if differences exist in the wine behaviour of Generation Y in comparison to Generation X, and to ...
‘It’s a happy drink’: Australasian Generation Y’s experiences and perception of sparkling wine
(Academy of Wine Business Research, 2010)
This exploratory research examines the experiences and perceptions of sparkling wine amongst 50 members of Generation Y in Australia and New Zealand. Amongst this sample many young Australian females drink sparkling wine ...
Wine consumption and purchase behaviour in high and low involvement situations: a comparison of Gen Y and older consumers
(Academy of Wine Business Research, 2011-06)
Purpose:– To explore the wine consumption behaviour of Gen Y in comparison to older wine consumers in a New Zealand context, with a focus on the influence of situational involvement on wine behaviour. Design/methodology/approach:– ...