Now showing items 1-4 of 4
Consumer socialisation of over-the-counter medicines: a study of adolescents in New Zealand and Malaysia
(Lincoln University, 2011)
Self- medication with over-the-counter medicines (OTCs) is common practice, not only for adults, but also among adolescents. Tapping into this potentially lucrative segment of adolescents as consumers will require marketers ...
An understanding of the factors influencing young international leisure travellers’ commercial accommodation purchase decisions: a comparative study of New Zealand and Malaysian inbound travellers
(Lincoln University, 2014)
Despite indications from past studies that young travellers are important contributors to the tourism industry, very little is known about this segment. In response to the call for better understanding of young travellers, ...
An economic assessment of the middle class and upper class market in Malaya as a potential outlet for New Zealand meat and dairy products
(Lincoln College. Agricultural Economics Research Unit., 1970)
It is only recently that the need for New Zealand to find and develop new food markets has become apparent. Up till then, her established markets, mainly the United Kingdom, have been able to absorb all the food products ...
Public sector reform in the Asia-Pacific
(Lincoln University. Commerce Division, 1998-10)
The world recessionary period of the 1980's forced many governments to re-evaluate their economic management strategies. Today, existing strategies are being supplanted by a belief that economic growth is best achieved by ...