Now showing items 1-2 of 2
Use of social media in the Australian and New Zealand wine industries
(Winetitles Pty Ltd, 2015-08)
Wineries are keen to adopt social media, but they struggle to identify the return on investment and there appears to be a distinct level of strategy regarding adoption. Sharon L Forbes, from the Faculty of Agribusiness and ...
Adoption of social media in the Australian and New Zealand wine industries
(Australian Business Education Research Association, 2015)
Purpose - This paper examines the adoption of social media technologies across the Australasian wine industries, how wineries are using social media, and the issues that limit adoption. Design/methodology/approach - Data ...