Now showing items 1-3 of 3
Making a connection: tasting rooms and brand loyalty
There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine the role of tasting rooms in ...
University academics' psychological contracts in Australia and New Zealand
(ER Publishing, 2007)
This paper reviews Australasian academics' psychological contracts and how they are changing. While research has demonstrated that psychological contracts have considerable impact upon workplace relations and employee ...
Adoption of social media in the Australian and New Zealand wine industries
(Australian Business Education Research Association, 2015)
Purpose - This paper examines the adoption of social media technologies across the Australasian wine industries, how wineries are using social media, and the issues that limit adoption. Design/methodology/approach - Data ...