Now showing items 1-2 of 2
Marketing management, strategic management and strategic groups in agriculture
(Lincoln University, 1993)
Agricultural marketing is frequently distinguished from marketing as it is described in the business literature because agricultural marketing theory focuses on policy, distribution channel, and efficiency issues, and has ...
Competitive strategy, purchasing arrangement and branding relationships in fresh produce retailing
(Lincoln University, 1996)
This research investigated the relationships between the competitive positioning strategies of fresh produce retailers and the marketing channel variables they use to support these strategies. The specific marketing channel ...