Now showing items 1-2 of 2
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
An exploration of the Cantabrian tertiary adult student market
(Lincoln University. Commerce Division., 1995-03)
Significant changes have occurred in the mix of students attending tertiary institutions in New Zealand over the last decade. The number of adult students involved in this level of study, in particular, have increased ...