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    A portfolio choice model of the demand for recreational trips 

    Tay, Richard S.; McCarthy, Patrick S.; Fletcher, Jerry J. (Lincoln University. Commerce Division., 1996-07)
    This study extends previous recreational demand research by defining an annual portfolio of recreational trips as the elemental alternative. There are three distinct advantages to this approach. First, identifying an ...
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    Concept testing : a key to successful product development 

    Frazer, Sally Ann (Lincoln University. Commerce Division., 1994-07)
    Concept testing is a research tool used to assess the market viability of a new product idea prior to incurring the development expense of actually fabricating a product. This paper examines the current literature on concept ...
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    Degree of entrepreneurship : an econometric analysis using the ordinal probit model 

    Tay, Richard S. (Lincoln University. Commerce Division., 1996-11)
    The purpose of this paper is to develop an ordinal probit model of entrepreneurship which would enable us to calibrate the degree of entrepreneurship of an individual in appropriate samples and to perform multivariate ...
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    The role and importance of branding in agricultural marketing 

    Pay, Christopher J.; White, Mark R.; Zwart, Anthony C. (Lincoln University. Commerce Division., 1996-03)
    A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...
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    A content analysis of educational advertising in Canterbury 

    Skoko, Hazbo; Williams Lesley, E. (Lincoln University. Commerce Division., 1996-04)
    There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
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    The organic food market : a discussion of potential and problems 

    Lamb Charles, G. (Lincoln University. Commerce Division., 1994-11)
    This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international ...
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    An empirical analysis of the market value of imputation tax credits in the New Zealand share market 

    Day Carol, L.; Ward Bert, D. (Lincoln University. Commerce Division., 1997-04)
    This study argues that the value of imputation tax credits should be taken into account when firms are making decisions on investment, capital structure and dividend policy. The research examines ex-dividend day share price ...
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    Environmental factors affecting the international transfer pricing decisions of multinational enterprises : a foreign-controlled versus UK-controlled companies’ comparison 

    Oyelere Peter, B.; Emmanuel, C. R.; Forker, J. J. (Lincoln University. Commerce Division., 1999-07)
    A number of environmental factors influence the International Transfer Pricing decision processes of multinational enterprises (MNEs). The extent to which each of these factors affect the process depends on management’s ...
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    Congestion and the sale of pizzas : a theorem on home delivery 

    Sanyal, Amal (Lincoln University. Commerce Division., 1997-09)
    Recently the pricing problem of a monopolist producing several different qualities of a product has received some attention in the literature. Mussa and Rosen (1978) studied the optimal product mix of a monopolist producing ...
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    Real world agents, REH agents and the econometrician 

    Sanyal, Amal (Lincoln University. Commerce Division., 1995-05)
    This paper aims to explain from within mainstream theory why incorporating the rational expectations hypothesis in new classical macroeconomics leads to stable market equilibria, while other branches within the mainstream ...
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    AuthorSanyal, Amal (2)Tay, Richard S. (2)Brush, Gregory J. (1)Clemes, Michael D. (1)Day Carol, L. (1)Emmanuel, C. R. (1)Fletcher, Jerry J. (1)Forker, J. J. (1)Frazer, Sally Ann (1)Gan, C. (1)... View MoreKeyword340000 Economics (11)
    decision making (11)
    economic analysis (6)marketing strategies (4)consumer choice (3)marketing (3)mathematical models (3)300000 Agricultural, Veterinary and Environmental Sciences (2)350000 Commerce, Management, Tourism and Services (2)agrichemical education (2)... View MoreDate Issued1999 (1)1997 (2)1996 (4)1995 (2)1994 (2)
    This service is managed by Learning, Teaching and Library
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