Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Research Centres and Units
    • Tourism Recreation Research and Education Centre (TRREC)
    • Yield Research Programme Report series
    • View Item
    •   Research@Lincoln Home
    • Research Centres and Units
    • Tourism Recreation Research and Education Centre (TRREC)
    • Yield Research Programme Report series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Enhancing financial and economic yield in tourism: summary report of the Yield Research Programme

    Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand
    Abstract
    In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume (i.e. visitor numbers or revenue). But over time an increasing number of sector participants have come to appreciate that maximising volume is not necessarily maximising value – and nor does it necessarily lead to sustainable businesses. For that reason, discussions about yield are now encompassing the concepts of value-added, net benefit and measures of sustainability. This paper provides a high level summary of the key findings of the Yield Research Programme, with the full suite of research findings being available on the Ministry of Tourism and Lincoln University websites: www.tourismresearch.govt.nz and www.lincoln.ac.nz.... [Show full abstract]
    Keywords
    tourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
    Date
    2007-11
    Type
    Monograph
    Collections
    • Yield Research Programme Report series [15]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    trrec_yr_1.pdf
    Metadata
     Expand record

    Related items

    Showing items related by title, author, creator and subject.

    • Enhancing financial and economic yield in tourism: sector performance and business benchmarks report 

      Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout ...
    • Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 1999-2003 

      Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...
    • Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 2000-2004 

      Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us