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dc.contributor.authorLincoln University. Tourism Recreation Research and Education Centreen
dc.contributor.authorNew Zealand. Ministry of Tourismen
dc.contributor.authorTourism Industry Association New Zealanden
dc.contributor.authorTourism New Zealanden
dc.date.accessioned2008-01-23T02:42:15Z
dc.date.available2008-01-23T02:42:15Z
dc.date.issued2007-11
dc.identifier.isbn978-0-478-31617-9
dc.identifier.urihttps://hdl.handle.net/10182/260
dc.description.abstractIn recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume (i.e. visitor numbers or revenue). But over time an increasing number of sector participants have come to appreciate that maximising volume is not necessarily maximising value – and nor does it necessarily lead to sustainable businesses. For that reason, discussions about yield are now encompassing the concepts of value-added, net benefit and measures of sustainability. This paper provides a high level summary of the key findings of the Yield Research Programme, with the full suite of research findings being available on the Ministry of Tourism and Lincoln University websites: www.tourismresearch.govt.nz and www.lincoln.ac.nz.en
dc.language.isoenen
dc.publisherLincoln University. Tourism Recreation Research and Education Centre.en
dc.relation.ispartofseriesYield report ; 1en
dc.subjecttourism yielden
dc.subjecteconomic yielden
dc.subjectyield managementen
dc.subjectpricing structuresen
dc.subjecttourism economicsen
dc.subjectfinancial performanceen
dc.subjecteconomic performanceen
dc.subjecttourism investmenten
dc.subjecttourism managementen
dc.subjecttourism marketingen
dc.titleEnhancing financial and economic yield in tourism: summary report of the Yield Research Programmeen
dc.typeMonographen
dc.subject.marsdenFields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourismen
dc.subject.marsdenFields of Research::340000 Economics::340200 Applied Economics::340205 Industry economics and industrial organisationen
lu.contributor.unitTourism Recreation Research and Education Centreen


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