Enhancing financial and economic yield in tourism: yield associated with different tourist types
The programme “Enhancing Financial and Economic Yield in Tourism” has completed a range of investigations into various dimensions of private sector yield of tourism businesses, as well as public sector yield of tourism at local and national levels. Results from the earlier studies raised the question whether different types of tourists would differ with respect to their yield generated in the private sector and their costs posed to the public sector. Yield in this report is understood as net benefit – financial, economic, environmental or social. For the private sector yield, the measures of Value Added, Free Financial Cash Flow and Economic Value Added will be used, and for public sector yield the ratios between costs and revenue will be derived as a yield measure. The research objectives were to: 1. Understand tourist activity patterns in relation to impacts on the private and public sectors; 2. Derive yields for different types of visitors; and 3. Assess visitor satisfaction as one aspect of (social) yield.... [Show full abstract]
Keywordstourism investment; tourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism management; tourism marketing
Fields of Research1506 Tourism
TypeReport (Commissioned Report)
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Enhancing financial and economic yield in tourism: sector performance and business benchmarks report Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout ...
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 1999-2003 Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...