Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Research Centres and Units
    • Tourism Recreation Research and Education Centre (TRREC)
    • Yield Research Programme Report series
    • View Item
    •   Research@Lincoln Home
    • Research Centres and Units
    • Tourism Recreation Research and Education Centre (TRREC)
    • Yield Research Programme Report series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Enhancing financial and economic yield in tourism: small tourism business survey report

    Wason, Karen M.; Sleeman, R.; Simmons, David G.
    Abstract
    This study reports on a survey of small tourism businesses in New Zealand. In particular it focusses on the smallest of tourism's businesses – those comprising five or fewer full-time employees (FTEs). As such it provides one of a number of viewpoints on the functioning of the tourism sector in the New Zealand economy. This small business survey forms part of a wider study funded by the Ministry of Tourism and New Zealand Tourism Industry Association (TIANZ) to examine and develop tools to enhance the financial and economic yield of tourism in New Zealand. Alongside this study is an analysis of data gathered from the Tourism Satellite Account which provides a 'top down' analysis of financial and economic data recorded by Statistics New Zealand, and an analysis of tourism enterprises employing greater than six FTEs which will be available from the Ministry of Economic Development's Business Operations Survey due for completion in April 2006.... [Show full abstract]
    Keywords
    tourism management; tourism economics; financial performance; economic performance; tourism investment; tourism yield; economic yield; yield management; pricing structures; tourism marketing
    Fields of Research
    1506 Tourism
    Date
    2007-11
    Type
    Report (Commissioned Report)
    Collections
    • Yield Research Programme Report series [15]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    trrec_yr_7.pdf
    Metadata
     Expand record

    Related items

    Showing items related by title, author, creator and subject.

    • State of the tourism sector 2011 

      Wilson, Jude; Riley, Steve (Tourism Industry Association (TIA) and Lincoln University., 2011)
      The Tourism Industry Association of New Zealand’s (TIA) annual State of the Sector 2011 has been prepared in partnership with Lincoln University. The objective of this is to understand better how the tourism sector sees ...
    • Enhancing financial and economic yield in tourism: sector performance and business benchmarks report 

      Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout ...
    • Enhancing financial and economic yield in tourism: summary report of the Yield Research Programme 

      Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us