Enhancing financial and economic yield in tourism: performance benchmarks for New Zealand accommodation enterprises based on financial yield
Drawing conclusions on the performance of the tourism sector requires a distinction to be made as to the type of performance being measured. New Zealand’s Tourism Strategy 2010 considered this issue and recommended that the future emphasis should be on the sustainability of the private sector evidenced by financial and economic performance that enabled innovation and competitiveness in both local and international markets. Although the private sector is tourism’s most significant economic contributor, it also enjoys economic contributions from the public sector in the form of product management, promotion and a broad range of infrastructure dimensioned beyond the reasonable needs of international visitors but rather to satisfy community demands. Such contributions should enhance the private sector’s performance if only through the mechanism of cost avoidance. This, together with the underlying nature of tourism enterprises – numerous, independent, geographically disparate and mainly small – suggests that proprietor behaviour and business performance is an important aspect of addressing the objective of financial and economic sustainability cited in the tourism strategy.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
Showing items related by title, author, creator and subject.
Enhancing financial and economic yield in tourism: sector performance and business benchmarks report Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout ...
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 1999-2003 Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...