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Enhancing financial and economic yield in tourism: sector performance and business benchmarks report

Research Archive

Enhancing financial and economic yield in tourism: sector performance and business benchmarks report

Moriarty, John
Type: Monograph
Permalink: https://hdl.handle.net/10182/286
Originally published: 2007-11 as Yield report ; 3 by Lincoln University. Tourism Recreation Research and Education Centre.
Keywords: tourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing

Abstract:

Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout numerous sectors of the economy where expenditure, value-added and the financial yield of constituent enterprises provides a mechanism for comparing the performance of tourism’s characteristic industries against the rest of the economy. This paper submits that measures of economic performance at sector level and financial yield at enterprise level are more reliable indicators of tourism’s sustainability within an economy than volumetric measures such as visitor consumption or income. The concept of tourism yield is revisited, defined and measured in terms of enterprise-level economic performance. Furthermore, this paper outlines a methodology based on economic value measurements for determining the relative performance of sectors contributing to a TSA.

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