Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Research Centres and Units
    • Tourism Recreation Research and Education Centre (TRREC)
    • Yield Research Programme Report series
    • View Item
    •   Research@Lincoln Home
    • Research Centres and Units
    • Tourism Recreation Research and Education Centre (TRREC)
    • Yield Research Programme Report series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Enhancing financial and economic yield in tourism: sector performance and business benchmarks report

    Moriarty, John
    Abstract
    Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout numerous sectors of the economy where expenditure, value-added and the financial yield of constituent enterprises provides a mechanism for comparing the performance of tourism’s characteristic industries against the rest of the economy. This paper submits that measures of economic performance at sector level and financial yield at enterprise level are more reliable indicators of tourism’s sustainability within an economy than volumetric measures such as visitor consumption or income. The concept of tourism yield is revisited, defined and measured in terms of enterprise-level economic performance. Furthermore, this paper outlines a methodology based on economic value measurements for determining the relative performance of sectors contributing to a TSA.... [Show full abstract]
    Keywords
    tourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
    Date
    2007-11
    Type
    Monograph
    Collections
    • Yield Research Programme Report series [15]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    trrec_yr_3.pdf
    Metadata
     Expand record

    Related items

    Showing items related by title, author, creator and subject.

    • State of the tourism sector 2011 

      Wilson, Jude; Riley, Steve (Tourism Industry Association (TIA) and Lincoln University., 2011)
      The Tourism Industry Association of New Zealand’s (TIA) annual State of the Sector 2011 has been prepared in partnership with Lincoln University. The objective of this is to understand better how the tourism sector sees ...
    • Enhancing financial and economic yield in tourism: summary report of the Yield Research Programme 

      Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
    • Enhancing financial and economic yield in tourism: division benchmarks for New Zealand tourism characteristic and tourism related industries 1999-2003 

      Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)
      Performance monitoring and benchmarking are important contributors to policy and planning processes. Tourism presents particular challenges as visitor expenditure supports a broad spectrum of commercial activity throughout ...
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us