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A quasi-experimental method for testing the effectiveness of ecolabel promotion

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dc.contributor.author Reiser, Axel en
dc.contributor.author Simmons, David G. en
dc.date.accessioned 2008-03-27T04:25:50Z
dc.date.issued 2005 en
dc.identifier.citation Reiser, A., & Simmons, D. G. (2005). A quasi-experimental method for testing the effectiveness of ecolabel promotion. Journal of Sustainable Tourism, 13(6), 590-616. en
dc.identifier.issn 0966-9582 en
dc.identifier.uri https://hdl.handle.net/10182/394
dc.description.abstract Despite the existence of tourism ecolabels for more than 10 years, tourists' decision making is still only marginally influenced by such labels and it appears that sustainability does not feature much in tourists' general consumption behaviour. However, two recent studies found that tourists' attitudes towards the Green Globe 21 (GG21) ecolabel in New Zealand were positive and the surveyed tourists appeared to have a high awareness of sustainability issues. Based on these findings, a quasiexperiment was conducted in the Christchurch Visitor Information Centre (CVIC) (main tourist hub of South Island) to investigate whether tourists' positive attitudes towards ecolabels would result in increased observable interest of GG21 ecolabelled products. The purpose of this paper is to describe the complex quasi-experimental methodology that has been developed in an attempt to get further insight into tourist behaviour related to ecolabelled tourist products. During May and June 2003 the impact of a promotional campaign on tourists' information search behaviour in the CVIC was tested. Observations of tourists and measurement of brochure up-take showed no increased interest in the ecolabel promotion campaign or the GG21 labelled products in the CVIC. The experimental methodology demonstrated that positive attitudes towards ecolabels are an unreliable predictor of responsible environmental tourist behaviour. en
dc.format.extent 590-616 en
dc.language.iso en en
dc.publisher Channel View Publications en
dc.relation The original publication is available from - Channel View Publications - http://hdl.handle.net/10182/394 en
dc.rights Copyright © 2005 A. Reiser & D.G. Simmons en
dc.subject quasi-experiment en
dc.subject environmental attitudes en
dc.subject ecolabels en
dc.subject Green Globe 21 en
dc.subject responsible environmental behaviour en
dc.title A quasi-experimental method for testing the effectiveness of ecolabel promotion en
dc.type Journal Article
dc.subject.marsden Fields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourism en
lu.contributor.unit Lincoln University en
lu.contributor.unit Faculty of Environment, Society and Design en
lu.contributor.unit Department of Tourism, Sport and Society en
lu.contributor.unit /LU/Faculty of Environment, Society and Design/SSPRT en
lu.contributor.unit Research Management Office en
lu.contributor.unit /LU/Research Management Office/2018 PBRF Staff group en
dc.relation.isPartOf Journal of Sustainable Tourism en
pubs.issue 6 en
pubs.organisational-group /LU
pubs.organisational-group /LU/Faculty of Environment, Society and Design
pubs.organisational-group /LU/Faculty of Environment, Society and Design/DTSS
pubs.organisational-group /LU/Faculty of Environment, Society and Design/SSPRT
pubs.organisational-group /LU/Research Management Office
pubs.organisational-group /LU/Research Management Office/2018 PBRF Staff group
pubs.publication-status Published en
pubs.publisher-url http://hdl.handle.net/10182/394 en
pubs.volume 13 en
lu.identifier.orcid 0000-0003-4488-1877


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