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dc.contributor.authorReiser, Axelen
dc.contributor.authorSimmons, David G.en
dc.date.accessioned2008-03-27T04:25:50Z
dc.date.issued2005en
dc.identifier.citationReiser, A., & Simmons, D. G. (2005). A quasi-experimental method for testing the effectiveness of ecolabel promotion. Journal of Sustainable Tourism, 13(6), 590-616.en
dc.identifier.issn0966-9582en
dc.identifier.urihttps://hdl.handle.net/10182/394
dc.description.abstractDespite the existence of tourism ecolabels for more than 10 years, tourists' decision making is still only marginally influenced by such labels and it appears that sustainability does not feature much in tourists' general consumption behaviour. However, two recent studies found that tourists' attitudes towards the Green Globe 21 (GG21) ecolabel in New Zealand were positive and the surveyed tourists appeared to have a high awareness of sustainability issues. Based on these findings, a quasiexperiment was conducted in the Christchurch Visitor Information Centre (CVIC) (main tourist hub of South Island) to investigate whether tourists' positive attitudes towards ecolabels would result in increased observable interest of GG21 ecolabelled products. The purpose of this paper is to describe the complex quasi-experimental methodology that has been developed in an attempt to get further insight into tourist behaviour related to ecolabelled tourist products. During May and June 2003 the impact of a promotional campaign on tourists' information search behaviour in the CVIC was tested. Observations of tourists and measurement of brochure up-take showed no increased interest in the ecolabel promotion campaign or the GG21 labelled products in the CVIC. The experimental methodology demonstrated that positive attitudes towards ecolabels are an unreliable predictor of responsible environmental tourist behaviour.en
dc.format.extent590-616en
dc.language.isoenen
dc.publisherChannel View Publicationsen
dc.relationThe original publication is available from - Channel View Publications - http://hdl.handle.net/10182/394en
dc.rightsCopyright © 2005 A. Reiser & D.G. Simmonsen
dc.subjectquasi-experimenten
dc.subjectenvironmental attitudesen
dc.subjectecolabelsen
dc.subjectGreen Globe 21en
dc.subjectresponsible environmental behaviouren
dc.subjectSport, Leisure & Tourismen
dc.titleA quasi-experimental method for testing the effectiveness of ecolabel promotionen
dc.typeJournal Article
dc.subject.marsdenFields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourismen
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Environment, Society and Designen
lu.contributor.unitDepartment of Tourism, Sport and Societyen
lu.contributor.unit/LU/Faculty of Environment, Society and Design/SSPRTen
lu.contributor.unitResearch Management Officeen
lu.contributor.unit/LU/Research Management Office/2018 PBRF Staff groupen
dc.subject.anzsrc1506 Tourismen
dc.relation.isPartOfJournal of Sustainable Tourismen
pubs.issue6en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.organisational-group/LU/Faculty of Environment, Society and Design/DTSS
pubs.organisational-group/LU/Faculty of Environment, Society and Design/SSPRT
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://hdl.handle.net/10182/394en
pubs.volume13en
lu.identifier.orcid0000-0003-4488-1877


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