Now showing items 1-2 of 2
Decision-processes of adopters and non-adopters of an innovation
(Lincoln University, 1997)
There have been some concerns about the low uptake of new technologies by farmers. One of the ways of addressing this issue is by understanding the perspectives of different groups of decision makers, particularly non-adopters. ...
A model of farmers’ decisions to adopt the new sheep breeds
(Lincoln University, 1993)
This study examines the criteria used by farmers in their decisions to adopt or reject new sheep breeds. The method used Ethnographic Decision Tree Modelling to elicit decision criteria used by the decision makers when ...