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dc.contributor.authorForbes, Sharon L.en
dc.contributor.authorGoodman, S.en
dc.contributor.authorDolan, R.en
dc.date.accessioned2017-04-20T23:59:13Z
dc.date.issued2015en
dc.identifier.citationForbes, S.L., Goodman, S., & Dolan, R. (2015). Adoption of social media in the Australian and New Zealand wine industries. Journal of New Business Ideas and Trends, 13(2), 1-14.en
dc.identifier.issn1446-8719en
dc.identifier.urihttps://hdl.handle.net/10182/8030
dc.description.abstractPurpose - This paper examines the adoption of social media technologies across the Australasian wine industries, how wineries are using social media, and the issues that limit adoption. Design/methodology/approach - Data for this exploratory study was obtained from a survey of wineries across Australia and New Zealand. Findings - The level of social media adoption by wineries is the same across both nations (65%), with Facebook and Twitter being the most adopted platforms. Wineries are predominantly utilising social media to communicate and provide event information to existing customers, as well as to advertise and gain new customers. Originality/value - This study adds to current knowledge regarding the use of social media in the wine industry, including a comparison of the use across Australasian wineries to wineries in other nations. It also identifies the main barriers affecting the use of social media by wineries; time constraints, effectiveness, and lack of knowledge.en
dc.format.extent1-14 (14)en
dc.language.isoenen
dc.publisherAustralian Business Education Research Associationen
dc.relationThe original publication is available from - Australian Business Education Research Association - http://www.jnbit.org/a.php?/content/issue/22en
dc.relation.urihttp://www.jnbit.org/upload/JNBIT_Forbes,_Goodman_Dolan_13(2)_2015.pdfen
dc.rights© JNBITen
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.subjectsocial mediaen
dc.subjectadoptionen
dc.subjectwineen
dc.subjectAustraliaen
dc.subjectNew Zealanden
dc.titleAdoption of social media in the Australian and New Zealand wine industriesen
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
dc.subject.anzsrc200102 Communication Technology and Digital Media Studiesen
dc.subject.anzsrc070604 Oenology and Viticultureen
dc.subject.anzsrc1503 Business and Managementen
dc.relation.isPartOfJournal of New Business Ideas and Trendsen
pubs.issue2en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://www.jnbit.org/a.php?/content/issue/22en
pubs.volume13en
dc.identifier.eissn1447-9184en
lu.identifier.orcid0000-0002-3053-288X


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