Now showing items 1-4 of 4
Hedonic analysis of waterfowl hunting lease attributes : an evaluation of owner-provided services
(Lincoln University. Commerce Division, 1994-07)
The role of owner-provided services in fee-based recreation access is evaluated for the case of waterfowl hunting. An hedonic framework is used to analyze and estimate the implicit price of some waterfowl hunting lease ...
Evaluating the performance of dairy marketing systems : a stimuli response approach
(Lincoln University. Commerce Division., 1997-10)
Modern agricultural marketing systems are often highly complex structures with a range of inter-linking players operating within diverse trading environments. To compare the effectiveness of one agricultural marketing ...
Agricultural marketing channels : determinants of contract choice
(Lincoln University. Commerce Division., 1997-07)
Although the use of various of forms of marketing contracts is increasing within agricultural marketing channels, there has been only a limited number of research efforts which investigate the factors influencing the ...
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...