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Optimal pricing and promotion for agricultural marketing agencies
(Lincoln College. Agricultural Economics Research Unit., 1986-02)
Marketing agencies which operate in international markets are faced with pricing and promotion decisions in individual markets. Economic theory can assist in these
tasks by providing a framework for evaluating specific ...
Economic aspects of market segmentation without supply control
(Lincoln College, University of Canterbury, 1986)
In recent years, marketing agencies operating on behalf of New Zealand agricultural industries in export markets have placed increasing emphasis on market segmentation policies as a means of achieving producer objectives. ...