A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...

The purpose of this paper is to develop an ordinal probit model of entrepreneurship which would enable us to calibrate the degree of entrepreneurship of an individual in appropriate samples and to perform multivariate ...

This study extends previous recreational demand research by defining an annual portfolio of recreational trips as the elemental alternative. There are three distinct advantages to this approach. First, identifying an ...

There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...

Firms within commercial distribution channels have responded to the technology driven information revolution by adopting Electronic Data Interchange (EDI). This research addresses the lack of understanding the marketing ...