Now showing items 1-5 of 5
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...
Degree of entrepreneurship : an econometric analysis using the ordinal probit model
(Lincoln University. Commerce Division., 1996-11)
The purpose of this paper is to develop an ordinal probit model of entrepreneurship which would enable us to calibrate the degree of entrepreneurship of an individual in appropriate samples and to perform multivariate ...
A portfolio choice model of the demand for recreational trips
(Lincoln University. Commerce Division., 1996-07)
This study extends previous recreational demand research by defining an annual portfolio of recreational trips as the elemental alternative. There are three distinct advantages to this approach. First, identifying an ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
EDI adoption in New Zealand marketing channels: an empirical investigation of proactive versus reactive adopters
(Lincoln University, 1996)
Firms within commercial distribution channels have responded to the technology driven information revolution by adopting Electronic Data Interchange (EDI). This research addresses the lack of understanding the marketing ...