A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...

Increases in national income are usually treated as economic growth. If large enough to produce increases in per capita income, they are generally considered as welfare enhancing. Yet, at the same time, these increases in ...

Using data from a 1989 household survey of new vehicle buyers, this paper develops and estimates a nested logit model of new vehicle demands where the make-models in the lower nest are partitioned by their fuel efficiencies ...

The purpose of this paper is to develop an ordinal probit model of entrepreneurship which would enable us to calibrate the degree of entrepreneurship of an individual in appropriate samples and to perform multivariate ...

Remarkably little is known about the boards of directors of New Zealand companies. The most recent research in this area was conducted by Turner (1985) who examined CEO duality among listed companies for 1984, and Chandler ...

This study extends previous recreational demand research by defining an annual portfolio of recreational trips as the elemental alternative. There are three distinct advantages to this approach. First, identifying an ...

This study has two objectives. The first objective is to address the issue of management versus owner control of New Zealand public listed companies. Specifically the focus is on the extent to which shareholders in New ...

There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...