Now showing items 1-2 of 2
Further evidence on the consequences of foreign direct investment for the New Zealand economy
(Lincoln University. Commerce Division., 1996-12)
After 1984 the New Zealand economy underwent a radical transformation, moving from, arguably, the most regulated economy in the western world to the world’s freest market economy (Passow, 1992). One aspect of this economic ...
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...