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EDI adoption in New Zealand marketing channels: an empirical investigation of proactive versus reactive adopters
(Lincoln University, 1996)
Firms within commercial distribution channels have responded to the technology driven information revolution by adopting Electronic Data Interchange (EDI). This research addresses the lack of understanding the marketing ...
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...