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A portfolio choice model of the demand for recreational trips
(Lincoln University. Commerce Division., 1996-07)
This study extends previous recreational demand research by defining an annual portfolio of recreational trips as the elemental alternative. There are three distinct advantages to this approach. First, identifying an ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...