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Now showing items 21-30 of 42
A study of interorganisational collaboration in tourism marketing : a case of analysis of critical preconditions
(Lincoln University, 1996)
The formation of collaborative alliances among organisations is becoming widely acknowledged as being a significant strategy in the tourism marketing and management literature. Academic scholars, practitioners, and the ...
A case study of the effect of a key innovation on farmers adoption behaviour
(Lincoln University, 1996)
Irrigation is one of the important components to increase agricultural production, primarily in areas where the annual rainfall is inadequate. There are many areas in New Zealand which are subjected to drought due to ...
The effects of ethnic group cultural differences on the level of cooperative behaviour exhibited in a social dilemma : a New Zealand European-Asian cross-cultural study
(Lincoln University, 1996)
The choice between cooperative and competitive behaviour on a simple task was examined using 153 European New Zealanders and 30 Asian subjects drawn from the Lincoln University student population. The aim of the study was ...
Financial theory and the definition of the small business : the role of personal liability as a critical variable in the definition of small business from the perspective of financial management
(Lincoln University, 1996)
The discipline of small business finance is characterised by regular reference to the difficulties perceived in applying theories of finance that were derived from and tested in a world of large businesses. Topics such as ...
An investigation of the perceived barriers to exporting across stages of export development
(Lincoln University, 1996)
Exporting continues to have a positive effect on a country's economy and the economic prosperity of the firms involved. As a result, export expansion and development programs are commonly undertaken to help firms initiate ...
Investigating the impact of government intervention: the case of an alternative crops expansion and diversification programme in Papua New Guinea
(Lincoln University, 1996)
In the process of development, Government programmes have been recognised as important machinery for governments, NGOs, bilateral and multilateral agencies. Where rural development is the focus, agriculture interventions ...
Competitive strategy, purchasing arrangement and branding relationships in fresh produce retailing
(Lincoln University, 1996)
This research investigated the relationships between the competitive positioning strategies of fresh produce retailers and the marketing channel variables they use to support these strategies. The specific marketing channel ...
Managerial sex role stereotyping among New Zealand university students
(Lincoln University, 1996)
This study examined the relationship between sex role stereotypes and the characteristics perceived necessary for managerial success among New Zealand students. The sample consisted of 204 males and 248 females enrolled ...
The effectiveness of idealised advertising images : a congruity analysis
(Lincoln University, 1996)
Advertisements featuring ideally beautiful women have been criticised for creating a "cult of unrealisable beauty" and consequently have been linked to eating disorders and invasive plastic surgery (Freedman, 1984; Lakoff ...
Budgetary participation and extrinsic rewards: An empirical study of their effect on the motivation and performance of cost centre managers in New Zealand
(Lincoln University, 1996)
This thesis examines the impact of budgetary participation and extrinsic rewards on the performance of cost centre managers in manufacturing organisations. It also examines the extent to which motivation intervenes in these ...