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Measuring the effects of a price promotion
(Lincoln University, 1990)
Econometric research in marketing has considerable potential in reducing the uncertainty about the nature of market response. However, the development of marketing generalizations about the effects of marketing variable ...
The pattern of manufacturing industry assistance in New Zealand, 1981-82
(Lincoln University, 1990)
Public assistance to manufacturing industries, in the form of import licensing, subsidies, tariffs, and tariff and tax concessions have been important features of the New Zealand economy. This thesis econometrically models ...