Now showing items 1-3 of 3
Training and development : management attitudes and practices in the New Zealand hotel industry
(Lincoln University, 1994)
Economic restructuring and rationalisation in service industries have led to an increased emphasis on the role of human resources in achieving strategic goals. Little attention in the past has been given by senior managers ...
Concept testing : a key to successful product development
(Lincoln University. Commerce Division., 1994-07)
Concept testing is a research tool used to assess the market viability of a new product idea prior to incurring the development expense of actually fabricating a product. This paper examines the current literature on concept ...
The organic food market : a discussion of potential and problems
(Lincoln University. Commerce Division., 1994-11)
This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international ...