Now showing items 1-3 of 3
Concept testing : a key to successful product development
(Lincoln University. Commerce Division., 1994-07)
Concept testing is a research tool used to assess the market viability of a new product idea prior to incurring the development expense of actually fabricating a product. This paper examines the current literature on concept ...
A direct wool marketing option between New Zealand wool exporters and producers
(Lincoln University, 1994)
In recent years reports and studies have indicated the need for growers to devise and use alternative raw wool selling options. Concern from growers about market signals, net returns and handling charges has led one ...
The organic food market : a discussion of potential and problems
(Lincoln University. Commerce Division., 1994-11)
This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international ...