Now showing items 1-3 of 3
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
A study of interorganisational collaboration in tourism marketing : a case of analysis of critical preconditions
(Lincoln University, 1996)
The formation of collaborative alliances among organisations is becoming widely acknowledged as being a significant strategy in the tourism marketing and management literature. Academic scholars, practitioners, and the ...
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...