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Evaluating the performance of dairy marketing systems : a stimuli response approach
(Lincoln University. Commerce Division., 1997-10)
Modern agricultural marketing systems are often highly complex structures with a range of inter-linking players operating within diverse trading environments. To compare the effectiveness of one agricultural marketing ...
Agricultural marketing channels : determinants of contract choice
(Lincoln University. Commerce Division., 1997-07)
Although the use of various of forms of marketing contracts is increasing within agricultural marketing channels, there has been only a limited number of research efforts which investigate the factors influencing the ...