Now showing items 1-4 of 4
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
Cross cultural business communication : problems for the unwary
(Lincoln University. Commerce Division., 1997-11)
The study of linguistics and its relationship to communication is a well developed discipline. Communication across cultural boundaries is also a subject of interest to many social scientists. The study of cross-cultural ...
An exploration of the Cantabrian tertiary adult student market
(Lincoln University. Commerce Division., 1995-03)
Significant changes have occurred in the mix of students attending tertiary institutions in New Zealand over the last decade. The number of adult students involved in this level of study, in particular, have increased ...
Interorganisational collaboration in tourism
(Lincoln University. Commerce Division., 1998-02)
This paper examines interorganisational collaboration between tourism organisations. Specifically, it addresses the critical preconditions necessary for co-ordinated tourism events to succeed. Using a proposed city winter ...