There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...

The study of linguistics and its relationship to communication is a well developed discipline. Communication across cultural boundaries is also a subject of interest to many social scientists. The study of cross-cultural ...

Significant changes have occurred in the mix of students attending tertiary institutions in New Zealand over the last decade. The number of adult students involved in this level of study, in particular, have increased ...

This paper examines interorganisational collaboration between tourism organisations. Specifically, it addresses the critical preconditions necessary for co-ordinated tourism events to succeed. Using a proposed city winter ...