Now showing items 1-3 of 3
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
Cross cultural business communication : problems for the unwary
(Lincoln University. Commerce Division., 1997-11)
The study of linguistics and its relationship to communication is a well developed discipline. Communication across cultural boundaries is also a subject of interest to many social scientists. The study of cross-cultural ...
Interorganisational collaboration in tourism
(Lincoln University. Commerce Division., 1998-02)
This paper examines interorganisational collaboration between tourism organisations. Specifically, it addresses the critical preconditions necessary for co-ordinated tourism events to succeed. Using a proposed city winter ...