Now showing items 1-4 of 4
Public sector reform in the Asia-Pacific
(Lincoln University. Commerce Division, 1998-10)
The world recessionary period of the 1980's forced many governments to re-evaluate their economic management strategies. Today, existing strategies are being supplanted by a belief that economic growth is best achieved by ...
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
The economic rationale of universities : a reconsideration
(Lincoln University. Commerce Division., 1994-07)
This paper is an attempt to make a contribution to current debates about the reform of higher education by using the work of Ronald Coase on 'the nature of the firm' as a framework for considering alternative institutional ...
Cultural tourism : the balancing act
(Lincoln University. Commerce Division., 1997-11)
Tourism is a dynamic international industry that attracts customers from all walks of life to locations all around the globe. It is also an industry that has the potential to provide a large source of revenue for many ...