Now showing items 1-4 of 4
A content analysis of educational advertising in Canterbury
(Lincoln University. Commerce Division., 1996-04)
There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...
Evaluating the performance of dairy marketing systems : a stimuli response approach
(Lincoln University. Commerce Division., 1997-10)
Modern agricultural marketing systems are often highly complex structures with a range of inter-linking players operating within diverse trading environments. To compare the effectiveness of one agricultural marketing ...
Public policy and private incentives for livestock disease control
(Lincoln University. Commerce Division, 1997-11)
The widely recognized externalities associated with livestock disease control have prompted countries throughout the world to invest in centralized control schemes designed to lower disease prevalence. As disease levels ...
The role and importance of branding in agricultural marketing
(Lincoln University. Commerce Division., 1996-03)
A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...