There is growing interest and evidence in the New Zealand education sector of the application of marketing principles and techniques. This has been brought about, in part, by a declining birth rate and a more market-driven ...

Modern agricultural marketing systems are often highly complex structures with a range of inter-linking players operating within diverse trading environments. To compare the effectiveness of one agricultural marketing ...

The widely recognized externalities associated with livestock disease control have prompted countries throughout the world to invest in centralized control schemes designed to lower disease prevalence. As disease levels ...

A branding strategy is often employed in the marketing of manufactured or processed food products but many other food products have comparatively lower levels of branding. At the same time there are frequent calls to utilise ...