| dc.contributor.author | Jones, P. A. | |
| dc.date.accessioned | 2014-07-02T23:36:26Z | |
| dc.date.available | 2014-07-02T23:36:26Z | |
| dc.date.issued | 1988 | |
| dc.identifier.uri | https://hdl.handle.net/10182/6182 | |
| dc.description | The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA. | en |
| dc.description.abstract | This paper aims to outline the advantages of the single seller
principle.
The example backgrounded is the New Zealand Dairy Board.
The New Zealand Apple and Pear Board is another of the producer
Boards' that has marketed itself through a single desk approach,
with the most recent addition being the statutory adoption of
sole selling principles by the New Zealand Kiwifruit Marketing
Board.
Pastoral producers such as the New Zealand Meat and Wool Board
have debated for a long period, but although operating today
with less exporting outlets than previously,
in the global market. | en |
| dc.language.iso | en | |
| dc.publisher | Lincoln University. Faculty of Commerce. Kellogg Rural Leaders Programme. | |
| dc.relation.ispartofseries | Kellogg Rural Leaders Programme report | en |
| dc.rights | Copyright © The Author. | en |
| dc.subject | single seller | en |
| dc.subject | New Zealand Dairy Board | en |
| dc.subject | marketing | en |
| dc.subject | co-operative | en |
| dc.title | The single seller | en |
| dc.type | Monograph | en |
| lu.contributor.unit | Kellogg Rural Leaders | |
| dc.subject.anzsrc | 1505 Marketing | en |
| dc.subject.anzsrc | 140209 Industry Economics and Industrial Organisation | en |
| dc.subject.anzsrc | 070106 Farm Management, Rural Management and Agribusiness | en |
