The ongoing debate over export performance : an investigation of New Zealand small industrial firms
The purpose of this study is to examine differences between low vs. high-performance exporters. For this purpose, the effects of selected firm-related and export strategy-related variables on three selected measures of export performance (i.e., annual export sales, export growth, percentage of total sales from export) are tested. The results of discriminant analysis demonstrate significant differences between low vs. high-performance exporters.
Keywordsexport marketing; international business enterprises; international trade; small business; New Zealand