The impacts of attitudes, information, situation and behaviour on problem recognition : the impact on agrichemical training

Abstract

In spite of the significant benefits that can be derived from training on safe and efficient agrichemical application and management, many primary producers do not undertake formal agrichemical training. An identified reason for the low level of participation in agrichemical training is that many primary producers believe their current agrichemical practices are safe and efficient (Gee, 1993). In addition, participation in agrichemical training courses, and exposure to the benefits of information on safe and efficient agrichemical use and management, is ultimately dependent upon recognition of a need or a desire for such training on the part of primary producers (Bruner, 1986). The purpose of this paper is to examine the factors that influence producers' decisions or desires for agrichemical training. A qualitative choice model is developed to evaluate the influencing factors. Conclusions drawn from the analysis are presented, and the implications for agrichemical training providers and primary sector policy analysts are discussed.